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Protesters are demanding that Kellogg remove artificial colors from its cereals, leading to a boycott by over 15 million people. The boycott is driven by concerns about health impacts and the use of artificial ingredients. Americans have increasingly become aware of the potential health risks associated with artificial colors and additives, which has contributed to a decline in Kellogg's cereal consumption. The company faces significant pressure to address these concerns and reformulate its products.

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